Golf Channel Changes Iconic Logo, Not the Greatest Looking One Either but Serviceable

The new logo (Right) will be the new face of NBC's legendary golf network. Via UnderConsideration.com

The new logo (Right) will be the new face of NBC’s legendary golf network. Via UnderConsideration.com

There’s a time in every company’s life where they feel that they need o make some visual changes. The folks over an NBC apparently wanted to make change themselves after they decided to let their iconic Golf Channel logo ride off into the sunset to make way for a more practical look, easy to understand type of look. The world-famous “G” which also represented a tee is now simply “GOLF CHANNEL” with the legendary and colorful NBC peacock feathers right by its side. The “G” logo has been a known symbol in over 120 million homes for many years and now that the logo includes the word “Golf”, that could help people become more familiar with the channel.

“The English word “golf” is recognized around the world and nearly in every language. And with Golf Channel’s evolution over the past two decades from a cable television business to a global golf business, using the word ‘golf” in our logo positions the business for further growth in the decades to come,” said Regina O’Brien, Golf Channel Senior Vice President of Brand Marketing according to World Golf.

This comes slightly as a surprise as it almost came out of nowhere but it’s the best for the network. Although it doesn’t look as sexy as the original “G” logo, it’s still serviceable and will definitely help viewers out by being straight forward with the new logo. So what do you think of the new GC logo? Do you think this was a smart move for Golf Channel? Do you think it’s boring? Or do you think “Who cares, it’s a freaking logo!”?

The only thing I’ll say is that I don’t know if the new logo will help bring people to the channel that aren’t into golf. What I mean is that if you keep the original “G” then people will at least click on the site or go to the channel in curiosity while being straightforward won’t make people want to click or view BUT it does help people who are already golf fans easily recognize the channel immediately.

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Colin GP Mieczkowski

Colin Mieczkowski is the Editor-in-chief of the award winning GP Golf Report. He hails from Chicago,IL and is a big Chicago sports fan (Except the Cubs, sorry. Chi Sox baby). His writing journey began when he used to write in his notebook and write free verse poems. Later, he created a blog that covered Chicago sports, golf and video games (Weird combination) but decided to just focus on his main passion of golf. That's when the GP Golf Report was born and since its humble beginnings, the blog has reached well over 100,000 unique visitors and continues to grow. He also has built a love for golf course design and is a lover of "Street Golf" which is practically how he picked up the game. Colin is also a video game YouTuber as well. He goes by the name "GhostPanda" on there. You can click the YouTube symbol to check him out. Follow him on Twitter @ChiGolfRadio and add him as a friend on Facebook!
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